No retainers hidden in fine print, no surprise invoices. One custom build, clear add-ons, and an optional hand on the wheel after launch. Every number is fair-market value — set on the angel-number standard.
What it's worth
Fair market value
Agency market rate · 2026
$5k–$10k
What a custom small-business site runs from a professional shop — boutique agencies $6k–$12k, most builds $3k–$15k, and climbing 8–12% into 2026.
becomes
Your build · Executive Leverage
$2,222
Same craft — custom design, SEO, call-flow, domain connected. Below market by design — the apparatus does the heavy lifting, not a bloated agency.
You're not paying less for less — you're paying less because it's already built. Market figures verified against 2026 agency pricing.
I · The Build
A full custom site
One-time · or 50% to start
$2,222
The Build
Designed to your niche, tuned to show up in search, and yours to keep. About a week from assets to first version.
Custom design for your niche — call buttons + SEO tuned to what you actually do
Domain purchase + connect via spaceship.com — included free (you cover the registrar cost only)
First round of edits after you see it — free
Hosted at zero overhead — no monthly hosting bill
II · Add-ons & Changes
Grow it as you go
Edit round
Content or layout changes after launch (first round free)
$222 / round
Feature add-on
AI chatbot · custom email (you@your-domain) · extra page · automation / integration
$111 each, min
Add-on logo
Simple mark bundled with the build
$111
Pro logo
Fuller, forged custom emblem
$333
Brand package
Logo system + palette + type + assets
$555
$111 is the floor for any add-on in this field.
III · After Launch · XLRD Executive Leverage
Administrative maintenance
Maintain
$111 / mo
Uptime watch + security
Domain + email administration
One small content edit / month
Manage
$222 / mo
Everything in Maintain
One full edit round / month
Analytics + priority response
Concierge
$333 / mo
Everything in Manage
New features + quarterly strategy
Unlimited reasonable tweaks
Optional — your site is yours to keep with no subscription. Maintenance is a hand on the wheel when you'd rather it just run.
IV · How it goes
The path
Build→First edits free→Domain connected→Balance settled→Yours to keep — or maintained