Umbrella / operator
Self Exec
qi · East Allen · self-executive
The operator identity. Solo entity that holds Executive Leverage + the other lanes. 62 units × $111 angel pricing rail. Direct work, no agency theater.
Surface: self-exec identity card · canon_self_exec_identity
R&D parent / product lab
Executive Leverage (R&D)
qi · holds Padre + future products
The research-and-development arm under Self Exec. All template-driven local-business sites + agent systems ship under Executive Leverage attribution. The lab that productizes into recurring revenue.
Brand: serious · technical · template-first · sub-30s deploys
Sales-ops product
Padre
Executive Leverage (R&D) deliverable
7-day site sprints at $2,000. Boomerang ownership. 5 closes/week → $5K/week → $250K/year. Henry County GA pilot.
TBD — new entity flagged
Slurtech
qi · scope pending
Named in the 2026-05-22 strategic update as one of the entities to map. Scope, product, and ownership relationship to Self Exec needs qi-direct definition. Placeholder until canon-defined.
Status: needs scope card · qi-direct definition
Client / partnership brand
L7S
Luckie L. Goggins · separate entity
L7 Solutions / L7S Inc / L7S Hero — Luckie's brand. qi-side support via Lyn persona for content, pricing menu, Hero Cards. Separate from Executive Leverage attribution.
Live: l7s/canon/ · 7-persona clones · A.B.C.S./G.O.D./PMPS
Operating system · meta-layer
Xen
qi · executive function
Not a product. Xen is qi's executive function — the always-on agent mesh (mac-xen + Ezekiel + clones) running across Exedus. Powers Padre's site gen, runs the Shang Tsung absorbs, narrates via VVS.
Architecture: Opus Max only · OSS-1st handoff · TUI single-pane · VVS perpetual · NO Chromium